IRVINE, Calif., Dec. 10 /PRNewswire-FirstCall/ -- Broadcom Corporation (NASDAQ:BRCM), a global leader in semiconductors for wired and wireless communications, today announced that ITM, the leading original design manufacturer (ODM) of Bluetooth=AE car kit devices, has selected Broadcom's Bluetooth technology for a new line of wireless car kit products. These new ITM products, including a version being sold by Sprint in the U.S., are based on the Broadcom=AE BCM2044S single-chip ROM-based solution for Bluetooth audio products and integrate the company's innovative SmartAudio=AE sound and voice enhancement technology. This technology reduces problematic background noise to deliver a satisfying audio experience.

Highlights/Key Facts: -- When used properly, Bluetooth car kits allow users to engage in hands-free phone conversations by pairing with a cell phone, and providing speakerphone capabilities in the vehicle. ITM's car kit products are after-market devices that require no special wiring - they simply attach to a vehicle's sun visor and include a built-in microphone and speaker to facilitate hands-free conversation. -- The new products from ITM are the first ROM-based Bluetooth car kits in the market, taking advantage of lower bill of materials (BOM) cost when compared to competing solutions, to provide superior audio quality at price points as low as $39.99. -- Broadcom is working with other leading car kit makers on new product designs based upon the BCM2044S solution. -- ITM's hands free Bluetooth car kit products are now available at retail outlets and at selected Sprint locations nationwide. -- Broadcom's BCM2044S Bluetooth silicon and software enables the most innovative hands-free designs on the market and includes the popular SmartAudio sound and voice enhancement technology that significantly improves audio quality in noisy environments by reducing background noise, unwanted acoustic echo and wind noise. -- SmartAudio features Broadcom's unique packet loss concealment (PLC) technology that compensates for lost data while delivering clearer digital voice communications. -- The BCM2044S includes adequate on-board ROM to implement the SmartAudio algorithms, and provides the premium audio experience that is offered by more expensive solutions that require off-chip components (such as Flash memory or audio processing chips). The result is an advanced audio experience for consumers at competitive price points. -- The SmartAudio platform is optimized for audio applications and enables ease-of-use for headset designs and field proven interoperability. -- Broadcom Bluetooth audio technology can be found in innovative, high volume headset products, and the world's largest manufacturers of consumer electronics, mobile phones and personal computer products use Broadcom Bluetooth technology to provide their customers with a unique, intuitive and rich user experience, increasingly free of wires and cables.

Supporting Quotes: Joseph Lee, President of ITM Inc.

"Broadcom Bluetooth solutions have enabled us to offer a highly compelling user experience, with excellent audio performance and the advanced features today's consumers expect in hands-free devices. By being able to offer a complete silicon and software solution, Broadcom has significantly simplified the process of developing unique products, such as our car kit devices."

Craig Ochikubo, Vice President & General Manager, Wireless Personal Area Networking, Broadcom's Wireless Connectivity Group

"We are committed to delivering the industry's best solutions for Bluetooth headset and audio applications, with end-to-end solutions that include cost effective chip architectures and superior audio processing for compelling audio products. Innovative products, such as these new Bluetooth car kits from ITM, highlight the flexibility of our designs and continue the momentum we're gaining with the leading makers of hands-free devices."

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Other Supporting Resources:

Click here for a video demonstration of Broadcom Bluetooth audio technology.

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything=AE.

Broadcom is one of the world's largest fabless semiconductor companies, with 2008 revenue of $4.66 billion, and holds over 3,650 U.S. and over 1,450 foreign patents, more than 7,750 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500=AE company, Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

Cautions regarding Forward Looking Statements:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. Examples of such forward-looking statements include, but are not limited to, the demand for Bluetooth hands-free car kits, and our position in that market. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with the BCM2044S Bluetooth headset silicon and software, but are not limited to:

-- the rate at which our present and future customers and end-users adopt Broadcom's Bluetooth technologies for wireless headset applications; -- trends in the wireless networking markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated; -- the gain or loss of a key customer, design win or order; -- the volume of our product sales and pricing concessions on volume sales; -- our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; and -- competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products.

Additional factors that may cause Broadcom's actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found at http://www.broadcom.com/press/additional_risk_factors/Q42009.php.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.

Broadcom=AE, the pulse logo, Connecting everything=AE, the Connecting everything logo and SmartAudio=AE are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

Trade Press Investor Relations Henry Rael T. Peter Andrew Public Relations Manager Vice President, Corporate Communications 949-926-5734 949-926-5663 hrael@broadcom.comandrewtp@broadcom.com

Photo: http://www.newscom.com/cgi-bin/prnh/20060609/BROADCOMLOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Broadcom Corporation; BRCM Mobile & Wireless

CONTACT: Trade Press, Henry Rael, Public Relations Manager, +1-949-926-5734, hrael@broadcom.com, or Investor Relations, T. Peter Andrew, Vice President, Corporate Communications, +1-949-926-5663, andrewtp@broadcom.com, both of Broadcom Corporation

Web Site: http://www.broadcom.com/